Digital Signage is a new media concept that refers to It is a multimedia professional audio-visual system that publishes commercial, financial and entertainment information through large-screen terminal display devices in public places where large shopping malls, supermarkets, hotel lobbies, restaurants, cinemas and others flow. The characteristics of advertising information for specific people in a specific physical location and a specific time period, so that they have the effect of advertising. In foreign countries, others have juxtaposed it with paper media, radio, television and the Internet, calling it the "fifth media."
1. A foolish program editing interface, the operator can use the editing and publishing software to publish various texts, icons, animations, videos and audios whenever and wherever they want without special training. Digital information such as information is integrated into a “digital signage” and published as advertisements.
2, easy to maintain. The system automatically plays, no need to manage the operation, even if the terminal player is unexpectedly powered off, the system will automatically replay after re-powering, no human operation is required.
3, powerful multi-layer mixing function, support for mainstream video, component video, HDTV HD video and other mainstream formats, to achieve any window opening, transparent overlay, stunt flip, A mixed display of scrolling text and other methods.
4, using a variety of media expressions (video, audio, pictures, animation), called the narrowcast system.
5, a dynamic ad that allows for ever-changing content on the go.
6. Similar to TV commercials and advertisements on web pages, but it is highly targeted, flexible in form, and content on demand. Therefore, it can be mixed with various existing production tools (such as: web page production, VCD production, FLASH production, etc.).
7, it is a new technology that combines network technology, multimedia broadcast technology and software component development and integration technology. It is a user-oriented technology. That is, users can easily learn to make various signs.
8. This is a rapidly evolving technology and is maturing, including the technical, market and industry structures that will soon mature.
Payment electronic multimedia advertising machine has been widely used in large shopping malls, supermarkets, government, financial banks, medical industry, public utilities, educational institutions, subways, telecommunications, airports, bus stations Outdoor advertising, hotels, restaurants, cinemas, factories and others streamed together digital information in public places. The system uses an advanced design concept and an open interface to integrate multiple applications. The digital signage system can count and record the playing time, playing times and playing range of multimedia content, and also realize more powerful interactive functions while playing, which brings opportunities for creating new media.